We help entrepreneurs.

What is F4S? 

F4S is a platform that brings together a community of founders and business owners who want to become better in business.

We assess your unique talents using our entrepreneurial profile tool. Then, using our online tools and resources, we coach you to really focus on the areas scientifically proven to have the biggest impact on your success. With the help of F4S, you'll uncover the business blind spots that you didn't know existed, and turn them to your advantage.

Why join the F4S community?

We help aspiring entrepreneurs become better founders. 

  • Uncover the personal blind spots that see many founders fail.
  • Find co-founders that complement your talents.
  • Give confidence to investors by sharing how you rank against the world's most successful entrepreneurs.
  • Build happy, productive teams around attitudes, not experience.
  • Increase your chance of success through enhanced self-awareness and a proven development plan.

Who should use F4S? 

Entrepreneurs from all stages of startup use F4S to fast track success:  

  • Solopreneurs who see the potential to grow their existing business.
  • Transitioners wanting to leave corporate life and enjoy the freedom of running their own business.
  • Young entrepreneurs with a vision they want to bring to life.
  • Early stage startups wanting to create effective teams.

What's included in your membership?

We include five critical tools as the foundation of your Lifetime Membership:


The F4S Entrepreneurial Assessment Tool

A scientifically proven assessment to identify your unique entrepreneurial talents.


The F4S Entrepreneurial Benchmarking Tool

A benchmark report that prioritizes your critical areas to focus on.


The F4S Investor and Accelerator Ranking Tool

Match your motivations against those of successful entrepreneurs and compare your results against others in your network. 


The F4S Co-Founder and Team Comparison Tool

Compare your results with your co-founder, startup team and investors to overcome business blind spots and create stronger teams. 


The F4S Personal Coaching and Advice Tool

48 quick and clever videos that explain the blind spots you need to focus on and the areas you should optimize and actionable steps to help you achieve your goals written by the world's leading entrepreneurial coach and tailored to your results.


How it works

Take our simple 15-30 minute online questionnaire. We’ll measure 48 attitudes that will indicate your likelihood for superstar startup status. 
Voilá! Get your results instantly.

  1. Compare your unique results against world-class entrepreneurs who exited for between $6m and $1.2bn. 
  2. Learn how to optimize your skills and compensate for blind spots.
  3. Pay it forward. Invite your team to benchmark results and build better founding teams.
  4. Re-assess your evolving skills to stay on track.
  5. Sell your business for kazillions. Retire and buy Necker Island. 

The science-y bits

Over 20 years, we collected data from a ‘hidden population’ of successful Australian entrepreneurs and the Australian workforce. From the findings of our academically rigorous and peer-reviewed world-first study, we’ve defined: 

  • Attitudes that distinguish successful entrepreneurs from the working population. 
  • Behaviors that correlate with business success and failure.
  • Attitudinal ‘blind spots’ that threaten startup success.
  • Correlations between specific attitudes and funding and exits.
  • Critical differences required in entrepreneurial leadership and business building.
  • How venture success can increase through founder self-evaluation.

Success Stories


Whether they’ve finally been motivated to start their own business, found the perfect co-founder or designed a winning team, everyone who adopts F4S has an inspiring story to share.


Mark Rowland

CEO DTP Ventures, Co-Founder styleTread

"I have used Fingerprint for Success with a number of our startups to support investment due diligence; recruitment of co-founders; dealing with team dynamics and co-founder conflict.  It is an amazing tool, which has an incredible depth of detail and allows for greater understanding and application."

Creel Price

Co-Founder + CEO Investible

"No other tool is as powerful or insightful to identify and develop entrepreneurs as F4S."

Join us today! 

Make your mark on the world. Achieve greatness with the help of Fingerprint for Success, today.