How digital destruction will actually save your business

forgotten technology is a start on how digital destruction will actually save your business

If you look at the Fortune 500 list from the year 2000 right now, you’d probably only recognize about half the listed companies.

Yep. In just 17 years, 50% of the 500 most profitable businesses in the U.S. have gone bankrupt, been acquired by other companies or otherwise fallen completely off the radar.

What the heck is happening here? Ladies and gentlemen, introducing digital destruction.

Digital destruction… huh?

To understand ‘digital destruction’, you first need to get a handle on ‘creative destruction’. In a nutshell, creative destruction refers to the endless innovation of products and processes within the capitalist economy.

Driven by the consumer dollar, creative destruction is actually generally seen as a positive sign of a dynamic, consumer-orientated market.

But plain ol’ creative destruction has gone into overdrive in today’s hyper-competitive, hyper-global, hyper-digital economy.

The last few decades have seen a mass adoption of digital technologies and tech innovations across almost every industry.

The immense change these new digital technologies are having on traditional products, processes and models of business is known as digital destruction.

It’s having such a profound impact on business, the World Economic Forum has dubbed it the “Fourth Industrial Revolution”.

Digital masters

To say digital companies are “revolutionizing” the market is probably an understatement.

Thanks to a mix of artificial intelligence, robotics, cognitive computing and, of course, the interwebs, digital companies can optimise and leverage their business to meet new consumer demands with relative ease.

They can reach massive new audiences immediately and at very little cost; compete in new sectors by collaborating with peers and competitors; and agilely improve productivity, processes and product quality via converging technologies and new data sources.

With all these incredible new tools in the box, is it really any wonder traditional businesses are being crushed by the likes of Uber, Netflix and Amazon?

Destroy or be destroyed

There’s certainly an apprehension among mature, established businesses of the plucky startup coming to digitize and destroy the business they’ve held onto for decades - and one big example of the fallout can be seen in the music industry, a once-untouchable gold mine before the joys of digital downloads took a firm grip on society. There has been a recent upswing in purchases of recorded media, but largely the industry has been forced to adapt to the needs and (digital) wishes of its desired market.

Think your own business is doomed to become another victim of digital destruction? It doesn’t have to be. The wonderful thing about digital destruction (and technology in general) is that any company can benefit with a bit of agility, innovation and collaboration.

Existing companies can adopt digital technologies and dedicate resources to digital innovation within their own markets to avoid being usurped by upstart startups.

Embracing this brave new world of rapid experimentation and optimization allows traditional business to innovate faster than ever before. Success is no longer about changing your strategy, but having the agility to execute multiple strategies at the same time.

People power

And far from replacing everyone with robots (yet), businesses and government bodies can make efforts to support their people in adapting to such rapid change. With digital destruction, automation and the like, it is true that some jobs and businesses in their current form will change or become obsolete… but with new technology comes new jobs and new opportunities - ones we can’t even comprehend yet. A focus on preparing for and utilizing new technology could be the best thing you ever did for your venture.

Successful CEOs need to develop the right leadership attitudes, workforce skills and business cultures to support the new era of digital destruction.

They need to act agilely, identify and run with new opportunities quickly, have the flexibility to adapt to change at lightning speed and foster similar attitudes and skills in their team.  

With the right attitude (and the right data), you can bring the right team together to innovate, conquer challenges and ultimately move your company forward into the digital revolution. Let’s go!

AI-powered coaching will help you and your team change the world.

Our programs were designed by world-renowned coaches. Sessions only take 5-15 minutes. Get started for free with your personalized program now.

My coaching Plan:

Our expert coaches have designed hyper-effective programs that will help 

you change the world.

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

Show more programs
Hide

My Coaching Plan:

Our expert coaches have designed hyper-effective programs that will help you improve your mental health, wellbeing, productivity, leadership and more.

Coach Marlee (your amazing AI-powered personal coach) will analyse your unique traits and goals to let you know which program to start with (and if there are any you should skip)!

Your recommended programs include:

Show more programs
Hide
A group of people representing team building

Team Building

Take your teaming to the next level in this high impact 9-week team coaching program with Coach Marlee. Discover and optimize complementary strengths and unique talents with your team, reach decisions together quickly, enjoy team cohesion, high energy and motivation as a bonded team.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
a person with a magnifying glass and sirkel representing attention to detail

Attention to Detail

Impress yourself and others with your attention to detail! Develop a genuine appreciation, energy and stamina for detailed thinking to execute your vision, measure performance in yourself and others while also accelerating your ability to learn and change.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
illustration of a person wearing a crown representing personal power

Personal Power

In this high impact eight week program Coach Marlee will help you increase your comfort and confidence to be in positions of influence and leadership, navigate organizational politics and also help you develop greater confidence to compete and influence at the top of your industry or field.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
illustration of a person with floating icons around representing multiplying your impact

Multiply Your Impact

Multiply your impact by embracing the experience and genius within others. During this eight week program Coach Marlee will help you to develop a genuine appreciation for experimentation and data and a willingness to empower the opinions, feedback and insights within your team and others in your life.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
illustration of a person thinking of a problem having a gut feeling about the answer

Trust Your Gut Feel

Explore, strengthen and stand by what you believe in at work and in life. Trust in your ‘gut feel’ and point of view is especially helpful for influencing, starting your own business, having your personal needs met and for living an authentic and meaningful life.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
illustration of a person looking on things with a wider persepective representing big picture thinking

Big Picture Thinker

Inspire yourself and others to see the bigger picture! Increase your comfort and use of abstract and strategic thinking to gain a broader perspective in work and life. Big picture thinking is key in communication, leadership, businesses, selling, marketing, and situations where you need to get the gist of things quickly.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
illustration of a woman sitting down and reflecting representing reflection and patience

Reflection & Patience

Develop ‘step back’ mastery for increased self-awareness and developing mindsets and tools for constant improvement. Reflection and patience is core to consolidating learning, development, strategic thinking, recharging and living an authentic and meaningful life.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
illustration of a person empowered for a fast start

Start Fast

Close the gap between your great ideas and starting them. Energy and drive for starting is key for inventing new things, starting businesses, selling, marketing, socializing or in situations where you need to think on your feet.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
illustration of a person cheering with hands in the air representing EQ increase

Increase EQ

Explore, develop or strengthen your emotional intelligence (EQ). Awareness of your and others’ emotions is at the heart of influencing, ‘reading people’, impactful communication, deep relating and authentic connection at work and in life.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week
Person with a dart aiming at a target representing Goal Catching

Goal Catcher

Inspire yourself and others to see and achieve grand visions and goals. A focus on goals is especially helpful for inspirational leaders, starting your own business, impactful communication, or for achieving awesome outcomes at work and in life.

icon of time
5 - 15 minutes
 per session
icon of a calendar
2 sessions per week

Testimonials

Max
This is some text inside of a div block.

“Quite amazing how many things get done when they are initiated!”

Raza
This is some text inside of a div block.

“As an engineer, I never thought about doing a retro with my family. This has been cool.”

Show more testimonials
Hide
Alessandro
This is some text inside of a div block.

“Blew my mind, had no idea how arrogant I have been. Total blind spot. I really like the multiplier stuff”

Rahul
This is some text inside of a div block.

“What an awesome way to get better at collaborating with my teammates! Thumbs up Marlee!“

Jose
This is some text inside of a div block.

“Personal power program was great for me to gain confidence and knowledge on approaching my new leadership role”

Chris
This is some text inside of a div block.

“The new Team Building program by Coach Marlee is amazing! I always believe in team work, and understanding your team dynamics does the magic!“

Lucy
This is some text inside of a div block.

“Coaching with Marlee was simply amazing. 200% recommend!”

Kelly
This is some text inside of a div block.

“I learned how to chunk up and see the bigger picture before turning to the details”

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."

Name Surname

Position, Company name

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."

Name Surname

Position, Company name

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."

Name Surname

Position, Company name

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."

Name Surname

Position, Company name

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."

Name Surname

Position, Company name

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare."

Name Surname

Position, Company name

Head that contains a heart with line beating line.

Hack your wellbeing, productivity and goals

. . . with personal (or team) coaching!

Programs are created by expert coaches & delivered by our incredible A.I. Coach Marlee. Sessions only take 5-15 minutes and are 100% personalized to fit your unique traits and goals.
Try coaching for free
^ Click to chat with your AI coach!
v  CLOSE